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Inspiration For

Intergenerational Giving

Inspiration For




our Vision

Ensure sustainable funding of non-profit goals and initiatives while providing individuals with an immediate impact and lasting legacy.


our mission

Kradle2’s mission is to change how individuals and non-profits approach giving.

Our values

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We believe in compassion, kindness, and altruism for ourselves and in others. It is through this lens that the greatest possibility for positive outcomes can be realized.

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Kradle2 takes the fear and complexity out of wealth transfer. We provide peace of mind that an individual can contribute more than they thought possible, ensuring the longevity of an organization they love.

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Kradle2 educates and engages donors and non-profits in new ways, expanding their vision about donations. Through these continued and expanding partnerships, we create sustainable donor funding streams, making an impact around the world.

Our Founders

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Lev Mass

Co-Founder and CEO

Lev is a serial entrepreneur and investor with 20 years experience in building tech companies. He has an MBA from Columbia Business School. He spent the past decade leading two early stage deep-tech venture funds XSeed Capital and Crux Capital.

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Elliott Wallace

Co-Founder, CTO and Chief Giving Officer

Elliott is a 30-year insurance veteran. He has a Master’s in Strategy and Planning from Northwestern University. Prior to starting Kradle2, he worked at Ernst & Young, IBM, Allstate, Nationwide, and LexisNexis Risk Solutions.

Check the background of this investment professional on FINRA's BrokerCheck

Our Advisory Board

Our Story

At the start of COVID, our founders saw many non-profit organizations at risk of closing for good. In many cases, this meant that years, if not decades of hard work could vanish in an instant.

Kradle2 was established to make sure this doesn’t happen, by creating the habit of circular funding where seeds of personal capital can help communities flourish in the future.

For example, a 30-year-old who wants to make a $100,000 endowment would pay approximately $100 a month for ten years. It would take this same person roughly 200 years to give that same amount in $500 annual donations to that same non-profit.